Image is the core of all marketing efforts. Your brands, characters, trademarks, and art can be the driving force in building consumer awareness. Sherman & Blank can ensure that you realize the true value of your intellectual assets. We are experts in proliferating brand, celebrity and character properties that will excel in the consumer marketplace. We assist brand owners/managers in developing a professional comprehensive licensing and merchandising program that will build brand value, awareness and loyalty and significantly increase profits. We manage the entire licensing process. This includes:
- Identifying potential licensees
- Creating cross-licensing opportunities
- Reviewing licensing proposals and negotiating key terms
- Following all necessary details through to completion.